Ad of the Day – April 18 (Shanghai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Shanghai
  • Client: Coca-Cola
  • Name: “#CokeHands”

Why I like it: Well, I’m very proud of this ad because I worked on it! It’s the first time I post an Ad of the Day that I’m involved with, and I wouldn’t do it if I didn’t think it was well worth sharing. It kind of just speaks for itself. You look at it and think…dammit…why didn’t I think of that?!? It’s a truly iconic and universal image. It instantly conveys the spirit of sharing and friendship that is inside of every Coke bottle. And it’s minimalism at its best – distilled down to two key elements that both happen to be trademarks of Coke (the “dynamic ribbon” and the “contour bottle”). It’s ballsy when agencies and clients dare to express a though so cleanly, without all the extras! But wait…there’s more. There’s a fantastic story about who had the idea for this visual, and how it came to be. You’re already pissed off that you didn’t think of this…what if I told you that the person that came up with the initial idea was a 19-year-old design student? And what if I told you that this design student’s other piece of work was a very viral and equally iconic graphic tribute to Steve Jobs? Well, it’s all true. If you want to read all about it, (and trust me, you should!) check out the AdAge story that just came out today.

I’m proud of this work, and if you want to help me spread the word, I’ll be in your debt:) This is only in Shanghai for now, but I believe that it’s a universal icon, and these are somewhat rare!

Bonus – want to see a flickr stream of live photos of the poster, the Steve Jobs tribute, and a photo of the young designer? Click here.