Ad of the Day – February 27 (New York)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: Mccann
  • Location: New York
  • Client: Cuervo (tequila)
  • Name: Cuervo is 250 years old
  • Category: Website
  • Why I like it: Storytelling-driven website design. Who would have thought it would work so well? Normally when it comes to web design one thinks of functional things, like user experience, and some more emotional (yet still technical) things like aesthetics, typography, color palette, etc. But…story? That’s reserved for the content, if at all – right? Well, here is an example where it plays a central role in the design, and boy does it work. It communicates the long history of the brand, its philosophy, its tone, and of course its products and much more…all in a story-infused style that keeps things delightfully interesting. Big fan.