Ad of the Day – December 11 (Johannesburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: TBWA\Hunt\Lascaris
  • Location: Johannesburg
  • Client: Doom (insecticide)
  • Name: “Wall of shoes”
  • Category: OOH, Ambient

Why I like it: It’s an original idea, on brief, well executed, and stretched beyond the boundaries of the outdoor medium by engaging consumers further via radio and social media. So seemingly simple but so rarely seen. I worked for over 4 years on insect control brands and have seen probably hundreds of ideas of all types for communicating efficacy against roaches – yet never anything like this. I’m puzzled as to why not, when it’s so obvious, and so relatively simple and inexpensive to execute. Perhaps therein lies the brilliance: not so much in the idea, but in the doing. In overcoming one-thousand-and-one objections and obstacles and problems to actually get the idea built and posted. Sometimes we are our own worst enemies, slowed to inaction by fear of “what if” – but not in this case. Kudos to the folks at TBWA South Africa for pulling it off!

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