Ad of the Day – December 4 (New York)

Your daily dose of advertising awesomeness from around the world!


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Today’s pick:

  • Agency: Interlude
  • Location: New York
  • Client: Sony Legacy (recording publisher)
  • Name: Like a Rolling Stone
  • Category: Web video/interactive experience
  • Why I like it: I firmly believe that content is king, on and offline. Technology is attractive and it enables, but among all the noise and hype there is little of it that truly breaks through and offers a new way of doing things. But…there are exceptions…and they should be celebrated. Here is one: you really have to see it, so click on the link above. Of course content is still king (the song is a classic, easy to listen to, etc.) But the technology allows us to immerse ourselves in the experience…without disrupting the music. About the most interesting music video I’ve seen in a while, really, really cool. By the way, those are all actual TV stars from the real channels (they did a special cameo for use in the music video)