Ad of the Day – September 6 (Auckland)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Saatchi & Saatchi
  • Location: Auckland
  • Client: Telecom
  • Name: Snap out of your prepaid daze
  • Category: Film
  • Why I like it: Hard to get through this one without smiling. Nine out of ten times, silliness comes off as silly, or as trying too hard. On this one, it hits the mark, because the visual gag is so well linked with the call to “snap out” of your bad habits. So kudos for taking a very simple idea and a very simple production…and making something special out of it, by doubling down on the silliness and really going for it. And a word on the musical track, which amplifies everything by a couple of factors: how is it that an agency in New Zealand, working on a telecom ad, filmed in the streets of Auckland…decides to go with a Caribbean-infused Spanish language track? I have no idea…but it’s one of those delightful surprises that creativity gives us, if we allow it to. It’s not logical, it’s not relevant, it doesn’t reflect reality, and yet it completely…works…somehow! Very inspiring.