Ad of the Day – January 23 (Curitiba)

Your daily dose of advertising awesomeness from around the world!

(click to enlarge)textanddrive_aotw

drive_safe_aotw  overtake_aotwdontspeed_aotw drinkanddrive_aotw

Today’s pick:

  • Agency: Terremoto Propaganda
  • Location: Curitiba, Brazil
  • Client: Ecovia (road safety association)
  • Name: “Drive Safe”
  • Category: Print, OOH

Why I like it: yes, yes, and yes! “Road safety” has been done to death, so when you come across work that is completely different and unexpected, work that is expertly crafted to deliver a unique and arresting visual “punch”, and work that is intellectually honest and on message…well it just makes me happy:) Furthermore, it’s proof that creativity can truly flourish anywhere: yesterday it came from Minneapolis, and today it comes from a small independent agency in Curitiba. One day inspiration strikes, and the next day you’re shortlisted at Cannes (my prediction). Believe it: your next project could be “the one”…and why the hell not?