Ad of the Day – February 19 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BETC
  • Location: Paris
  • Client: Lacoste
  • Name: The Big Leap
  • Category: Film
  • Why I like it: It’s a very pretty ad to take in, and it has a certain retro cinematic feel that stands out in today’s aesthetic. The core idea is one that everyone can relate to (the nerve-wracking moment when you decide to “go for it”,) and it’s brought to life with drama, cool special effects, fantastic music, great pacing, and a lot of chemistry between the actors. Only a weak role of the brand keeps this from being truly special as an ad – but as a piece of film it’s 60 seconds very well spent.