Ad of the Day – September 3 (London)

Your daily dose of advertising awesomeness from around the world!

Guardian - run

Today’s pick:

  • Agency: BBH
  • Location: London
  • Client: The Guardian
  • Name: Run
  • Category: Print
  • Why I like it: Lovely little ads such as this one make it all look so simple, don’t they? A bright, joyful visual to lure you in. A headline that builds on the image to deliver the message in one fell swoop. Supporting body copy that says what is needed…and no more. And the art direction is amazing. I lack the technical know-how to describe it accurately, but it just looks…crisp. With an elegant and unconventional placement of the logo, a classic typeface, dominant white space, it all adds up. So if it can be so simple, why do we over-complicate so much? Well, in truth it’s only “simple” to truly talented people, if at all. And there are many more ads needed than talented people to make them and clients to approve them. So-called “complication” (process, research, revisions, strategy, testing, tweaking, briefings etc.) is merely a well-meaning attempt to bridge that gap. Because if you don’t get there by sheer talent and inspiration, smarts and grit can go a long way. But, every so often, it’s nice to have a reminder of how “simple” advertising can be.
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Ad of the Day – March 6 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: London
  • Client: The Guardian (a newspaper)
  • Name: “Three Little Pigs”

Why I like it: The fact that BBH London “gets” advertising is really no surprise to anyone who is following the industry. Do a search on this blog for their past Ads of the Day and you’ll see a growing collection that is as diverse as it is awesome. Now, in this fabulous ad for UK’s The Guardian, they make it clear that this newspaper “gets” new media and has a vision for where journalism is headed. A potentially dry topic brought to crystal-clarity in a very engaging and contemporary manner. I expect this one will get quite a bit of buzz in the next days, because it’s quite a few rungs above the average. A strong story to tell, excellent narrative devices, and a very accomplished execution mixing film with digital in a way that seems completely natural to our life, but is seldom captured so well in communications. Great stuff, and hats off once again to the good men and women at BBH London!