Ad of the Day – May 10 (Sydney)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: The Monkeys
  • Location: Sydney
  • Client: The Star (an entertainment complex – think Vegas Casino)
  • Name: “There will be stories”

Why I like it: This is very…different. Some will like it, some will say “…huh? What was that all about?” I loved it – it gets high marks from me for being ballsy and fully going for this quirky concept. We’ve had a previous ad of the day from a Las Vegas casino which had similarly notes of decadence, so it’s interesting to compare. The Star mixes off-beat, retro nostalgia, cool cinematography, and interesting little visual back-stories to create a picture of excess, mystery and glamour…all without taking oneself too seriously. Nicely done by the Aussies!