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- Agency: Jung von Matt/Alster
- Location: Hamburg
- Client: Hanseatisches Wein und Sekt Kontor & Pommery Champagne
- Name: The revenge of the champagne
- Category: Ambient/Event
- Why I like it: So simple, and yet so fantastic. This sounds like an idea that got tossed around in a creative brainstorm at 11pm, over a couple of beers. Instead of tossing it in the bin, they took it and went for it, and went for it big. The result is not going to change the world…but it’s a fun, engaging, memorable celebration, unlike so many thousands of events that take place every week. And let’s be honest, at a time when so many serious topics are being tackled, it’s a nice diversion to also take a moment to address the more nonsensical side of life.