Ad of the Day – December 12 (Johannesburg)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Ireland-Davenport
  • Location: Johannesburg, South Africa
  • Client: The Walking Dead (a tv show about zombies)
  • Name: “Washing Powder”
  • Why I like it: The Walking Dead is a tv series about survival in a zombie-infested world. I thought this was a very clever way to get you thinking about the show. These types of parodies rely on careful balance – you can’t give it away too soon, but if you take too long people will think it’s a detergent ad and “tune off”. So, you’ve got to drop a clue, and it needs to be almost subliminal. Job well done! The  demo had me thinking something was “wrong”, but I couldn’t place my finger on it. Once the reveal came, I was hooked, almost in appreciation of the clever trap. Even though I’m not sure the final explanatory tagline truly works {the notion that “life goes on”), it’s a really nice idea and execution by the folks at Ireland-Davenport, certainly not your everyday TV show promo ad. Interestingly, we went 4 months without any “Ad of the Day” from South Africa, and now we’ve had two on consecutive days!