Ad of the Day – December 14 (Sydney)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Three Drunk Monkeys (is there a better name for a small agency?!?!)
  • Location: Sydney, Australia
  • Client: Ice Break (an ice coffee drink)
  • Name: “Paul”
  • Why I like it: Somewhat reminiscent of the Carling Ad of the Day from a few days ago, this short video is an example of turning nothing (or close to nothing) into something interesting, fresh and inspiring, merely by really thinking, daring, and following through. The end result was very solid, inexpensive, buzz worthy and (importantly) well attuned to the personality of the brand. I’d bet there is a case study similar to this in every single agency around the world…just waiting to be uncovered and brought to life. Why not you? Cheers to the folks at Three Drunk Monkeys, coming to us all the way from Sydney!

Ad of the Day – August 15 (Australia)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Three Drunk Monkeys (now that’s a name!)
  • Location: Sydney, Australia
  • Client: IKEA
  • Name: “Have a gö”
  • Why I like it: What’s not to like? Fantastic cinematography, fabulous use of humor, superb brand integration (I spotted like 5 furnishings that are actually in my house, including the white chair wielded by the yelling woman!) and a really great way to deliver the insight. To quote the three drunk monkeys themselves: “HAVE A GÖ, it encourages consumers to take a risk, fight against boring interiors and experiment with their home furnishings. Think Braveheart with furniture. And IKEA instead of Freedom.” Classic!