Your daily dose of advertising awesomeness from around the world!
Today’s pick:
- Agency: BMF
- Location: Sydney
- Client: Meat & Livestock Australia (beef producer association)
- Name: “Throw another STEAK on the barbie”
- Category: Film
Why I like it: It made me laugh, after that everything gets easier. This ad is very “meta” (it’s self-referential – an ad whose whole hook is a reference to another ad). If you get the reference it’s bound to work for you, because this type of humor is all about relevance and comprehension. I think most people will, since it’s borrowing from an ad campaign that has become a part of pop culture in Australia and beyond. But what is even more interesting to me is that this ad is clearly just an element within a wide-ranging campaign “activation” idea. Not even the lead element, but just a soldier playing its part to drum up awareness for a bigger campaign. That where a lot of marketing is moving to (not all mind you, but a lot). I’ll have more on this in an upcoming post. For now, enjoy the laughs. And throw another shrimp on the barbie. Oh wait…
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