Ad of the Day – April 22 (Antwerp)

Your daily dose of advertising awesomeness from around the world!





Today’s pick:

  • Agency: Duval Guillaume
  • Location: Antwerp, Belgium
  • Client: TNT (channel)
  • Name: Hospital, Sumo, Elevator, Eden
  • Category: Print
  • Why I like it: Advertising campaigns have a life span. A big percentage of campaigns are in their fragile beginning stage, like the first season of a tv series. Still trying to find out what they’re about, trying to establish the solid footing and groove that will give them the chance at a long life. A smaller percentage are the veteran campaigns, slowly fading away, still benefiting from familiarity and occasionally cranking out a great “episode”, but clearly on a gentle and well-earned downward glide. In the middle are those campaigns that are in the sweet spot. Self assured, clear in what they are about, effective, well liked, and incisive…all seemingly with little effort. They are in the zone. Such is the case with this TNT campaign from Guillaume Duval, making us “…imagine how life becomes more interesting when you add some drama to it.” I loved these ads. Simple, sweet and self-assured. More, please!