Ad of the Day – June 13 (Zurich)

Your daily dose of advertising awesomeness from around the world!

total-pinguin_aotw

Today’s pick:

  • Agency: Advico Y&R
  • Location: Zurich
  • Client: Total (detergent)
  • Name: “Penguins”
  • Category: Print

Why I like it: When absolutely all has been said and done, sometimes the way in which you execute can make a standard benefit feel fresh, even interesting. Every choice made in this print ad is well-taken, if simple – from the style of illustration, to the typography, to the snowflakes and subtle lens flare, and more. And best of all, they are in the service of clearly communicating the product benefit. It really doesn’t need to be any more complicated than this…