Ad of the Day: December 4 (Toronto)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Tribal Worldwide
  • Location: Toronto
  • Client: McDonald’s
  • Name: Fry Defender: the first french fry security system
  • Category: Film/mobile
  • Why I like it: It’s hard to get this type of web video to work – so it warms my heart when it does happen. McDonald’s is looking for different ways to drive consumer engagement with the brand, and even enhance the experience in-store (anything to get minds off of obesity, calories, food safety, etc.) If you can get a laugh, or people talk about it/share the video – or even download the app and try it out with a group of friends next time they’re in the store…it’s all a big win. It makes sense to try for it. But none of this works if the video isn’t funny…and that’s where the magic comes in. The casting, the acting (love the expressions of the guy with the white shirt), the copywriting (“Frimes”…classic), the editing, the overall tone…all of these little bits of inspired spontaneous fun are what brings the whole thing together. Well done.