Ad of the Day – November 1 (Oslo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Try/Apt
  • Location: Oslo
  • Client: Lofoten (fish burgers)
  • Name: Hold the cod
  • Category: Web film
  • Why I like it: Bring on the silliness. And why not? Fish burgers sound like a dull product to advertise. So you take the creative approach: build a story around the product, personify the brand (in this case, the place town where the brand originates), add a humor, drive the narrative with quirky/interesting characters, don’t be afraid to push into crazy territory – (seriously, don’t be afraid because this is key), and once you hook them, deliver the message clearly and attractively. It’s a clear-cut formula that is easier to recite than to execute. But it’s worth the effort, and the proof is in the result: in this case a wonderfully odd little film from Norway.


Ad of the Day – September 20 (Oslo)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Try/Apt
  • Location: Oslo, Norway
  • Client: DnB NOR (a Norwegian bank)
  • Name: “Lucky in life”
  • Translation: “Some people are lucky in life”
  • “For the rest of us, saving up can be smart”
    “S for Saving Plan”
    “DnB NOR – Bank from A to Z”
  • Why I like it: This ad doesn’t take itself too seriously, and Clooney is as charming as always, and pretty much ensures the impact and memorability. Furthermore, it was well executed – the devil is always in the details, and here they are just right; the horse mask, the disheveled room, her raging hangover…in fact it all had a funny “The Hangover” vibe about it. Overall, this really worked for me!

Via @copyranter