Ad of the Day – May 14 (Buenos Aires)

Your daily dose of advertising awesomeness from around the world!

Click on image to enlargeTulipan_aotw

Today’s pick:

  • Agency: Y&R
  • Location: Buenos Aires
  • Client: Tulipan (condoms)
  • Tagline: “Retardant Control. Enjoy Longer”
  • Category: Print

Why I like it: This ad is cheeky, fun, engaging, and a little unusual. Why unusual? It’s rare to come across a print ad where the joke/gag is revealed immediately, and you also quickly grasp the uniqueness of how it’s executed…and yet you still feel compelled to go on the visual journey and follow the narrative through from start to finish. When the ad ends, you’ve engaged with it for much longer than the standard print ad, and done so willingly! A great example of “a good story, well told” in print format, and yet it’s rare in that it doesn’t hide the reveal until the end, or attempt to entertain you into thinking it’s something other than an ad. This one announces right away what it’s all about, and because of its subject matter and its unique construction, you can’t turn the page. Risky, but it works. A very neat trick pulled off just in time for awards show season;)