Ad of the Day – September 9 (Egypt)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

This is actually 4 ads from the same campaign, one right after the other

Today’s pick:

  • Agency: Elephant Cairo
  • Location: Cairo, Egypt
  • Client: Panda (Egyptian brand of cheese and dairy products)
  • Name: “Never say no to Panda”
  • Why I like it: Sometimes you can’t be so academic about it – this one just cracked me up, repeatedly. I love it! The acting of the panda is just awesome, the twist is shocking and hilarious, and the brand linkage is great. Just watch it. I’m betting I would remember the brand Panda next time I was in the supermarket. I’m smiling even as I type this, that’s how much I liked the ad. Hats off to you, Elephant Cairo!
Advertisements

Ad of the Day – September 8 (Argentina)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Below is the viral video that started it all, about a week ago. It was launched on youtube with no attribution (unlike the clip below), and no details whatsoever about who had done it, what it was for, etc. This was the first of 3 viral videos

Then watch the TV spot that followed a week later (this is the full version)

Today’s pick:

  • Agency: Leo Burnett
  • Location: Buenos Aires, Argentina
  • Client: Garbarino (an electronics department store, like a Best Buy in the US)
  • Name: “Doc Brown”
  • Why I like it: It’s not easy to get a fairly middle-of-the-road Argentine electronics store to get noticed around the world, but that’s what they did here! The teaser video is very well done, with a great visual hook, and leaving just enough of a clue as to what this is all about to keep you interested…then the commercial is well executed,  with doses humor, useful information, and the nostalgia/celebrity hook. And best of all, the main idea behind this wraps around the Garbarino brand seamlessly – Doc Brown visiting from the past and feeling right at home at Garbarino. Really well done by the folks at Leo Burnett in Argentina. It’s not easy to do, but when it works, it really works!

Ad of the Day – September 2 (Spain)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

http://www.anuncios.com/VerPiezas/nacional/nuevos-anuncios/1059138011901/gol-television.1.html (warning – this ad is in Spanish and there isn’t a translation provided – sorry!)

Today’s pick:

  • Agency: Tapsa
  • Location: Madrid, Spain
  • Client: Gol Television
  • Name: “Con un Gol”
  • Why I like it: In a recent post i bemoaned the almost complete disappearance of jingles from the advertising landscape. Well, here’s an ad with a jingle that is catchy, doesn’t take itself too seriously, tells the story, and carries the humor. See, it still can work, and very well at that! Congrats to Tapsa for having the originality (in this day and age!) to pull this off. Loved it!

Ad of the Day – August 31 (India)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: JWT
  • Location: Gurgaon, India
  • Client: Bharti Airtel (telecom)
  • Name: “Endless Goodbye”
  • Why I like it: Call me a romantic, but I think this resonates with anyone who was ever in a long distance relationship and had to go through these “hello-goodbyes”. Beyond that though (and it’s important to go beyond), the execution is very well done, it’s visually interesting and keeps your attention even when you know the trick. And finally, (and very importantly!) I think this links very well to the brand/product – it’s a real human insight that is credibly linked to what this brand has to offer. Man, I wish I had a mobile phone when I was back in college! Well done by the folks at JWT India.

Ad of the Day – August 30 (Mexico)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Ogilvy Mexico
  • Location: Mexico City, Mexico
  • Client: AMIS (Mexican Insurance Association)
  • Name: “Office”
  • Why I like it: When you tell an ad in less than 30 seconds (this one is 25), it’s a neat exercise in distilling everything down to a simple message, told in a memorable manner. I must stress than in many ways this is harder to do than a beautiful mini-film lasting 90 seconds. You just have time for the message, and nothing else, and you have to tell it in a way that sticks. I think they nailed it here. This one is a Cannes Gold Lion winner.

Ad of the Day – August 29 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB
  • Location: London, UK
  • Client: VW Cabriolet
  • Name: “Roof”
  • Why I like it: This is an interesting one: I personally love it because the appeal to nostalgia, well executed, is very powerful. And this one is very well executed! From the music, to the grainy footage, to the sense of happy, unbridled childhood joy and freedom – this is all stuff that resonates strongly with people. It’s almost as if it were playing memories (that you probably never had, but it feels as if you did). Now the big IF here…is that I think to feel this type of nostalgia, you have to be at least a little bit “old”. I’d say my age (39) or probably a bit older. Yet, I would have guessed the target audience for this car to be in the 20s. So I’m left a little puzzled. Guess we’ll have to wait and see how sales go. But as an ad, I definitely felt this was worth sharing as an “Ad of the Day”.

Ad of the Day – August 24 (Auckland)

Every morning I go to adsoftheworld.com and elsewhere, and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days you will love it, and others you may not. But it’s the Ad of the Day!

  • Agency: DDB Group
  • Location: Auckland, New Zealand
  • Client: VW
  • Name: “Milk run”
  • Why I like it: What a human, feel this ad has. It’s cinematic, it’s warm, it tells a simple yet compelling story, it seamlessly integrates the car into the story (and not one, but many of the models!). But on top of this, it feels so real, so human, so authentic, so everyday, that it just draws everything, including VW, into my heart. An example of when words are just not even necessary. Well done! (One of many VW winners at this year’s Cannes awards, in this case a bronze Lion).

Ad of the Day – August 11 (London/New York)

Every morning I go to adsoftheworld.com and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Anomaly
  • Location: New York, London
  • Client: Umbro
  • Name: “Blackout”
  • Why I like it: I found this story instantly charming, and it made me feel positive towards a brand that to me is a total after thought. It hooked me even in this day of 10 second attention spans. It was partly the Brazilian accent of the narrator, partly the animation style, and partly the New York City historical element (the late 70s were a fascinating time in New York…not that I was there).

The 3 components of the Argentine Advertising Aesthetic (part 2 of 2)

CLICK HERE TO READ PART 1

3.      Retro Cinematography

Everything comes back. And thus emerges a retro visual style that is distinctive and occasionally polarizing. Now, I’m a little out of my depth here because I’m not a designer or a cinematographer so  I lack the vocabulary to describe this well, but let me try in everyday terms:  Washed out colors. Nontraditional color palettes and hues. Muted lighting. Minimalist set design. Unconventional camera angles.  And then of course the wardrobe and the casting mentioned above, which plays into the whole effect as well.

The earlier examples should also help illustrate (check out the very beginning of the Sprite ad), but here are three more examples by a small independent agency, La Comunidad, which for years has been one of the clearest and most successful proponents of this type of visual and storytelling style: Continue reading

Ad of the Day – August 9 (Australia)

Every morning I go to adsoftheworld.com and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Euro RSCG
  • Location: Australia
  • Client: Vanish NapiSan Cleaner
  • Name: “Barack Obama pitch”
  • Why I like it: Super charming and well executed. Great sense of humor. Very current. Ripe for generating free media/buzz. A powerful core idea that can then be brough to life through multiple channels (tv being only one of them). Check out the other videos on youtube if you’re interested.