Ad of the Day – March 6 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: London
  • Client: The Guardian (a newspaper)
  • Name: “Three Little Pigs”

Why I like it: The fact that BBH London “gets” advertising is really no surprise to anyone who is following the industry. Do a search on this blog for their past Ads of the Day and you’ll see a growing collection that is as diverse as it is awesome. Now, in this fabulous ad for UK’s The Guardian, they make it clear that this newspaper “gets” new media and has a vision for where journalism is headed. A potentially dry topic brought to crystal-clarity in a very engaging and contemporary manner. I expect this one will get quite a bit of buzz in the next days, because it’s quite a few rungs above the average. A strong story to tell, excellent narrative devices, and a very accomplished execution mixing film with digital in a way that seems completely natural to our life, but is seldom captured so well in communications. Great stuff, and hats off once again to the good men and women at BBH London!

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Ad of the Day – February 15 (London)

Your daily dose of advertising awesomeness from around the world!

 

Today’s pick:

  • Agency: BBH London
  • Location: London
  • Client: British Airways
  • Name: “The Race”

Why I like it: I try not to have the same agency and city back too soon…and BBH London has been here before, as recently as only 12 days ago for their work on Axe. But hey, when the work is good, the work is good! In their latest ad for BA they took an important-but-pretty-dull consumer benefit (network logistics), and turned it into something engaging, suspenseful, and imbued with a warm, human touch through the use of the little girl. This is an ad that I would enjoy watching, and would leave me with good feelings (both rational and emotional) towards BA. What else can you ask for? If you think this is easy to do, go to Youtube and look through some airline advertising. Right. BBH London, you guys are killing the rest of it. Stop it. Actually, don’t.

Ad of the Day – February 3 (London)

Your daily dose of advertising awesomeness from around the world!

    

Today’s pick:

  • Agency: BBH London
  • Location: London
  • Client: Axe
  • Name: “Unleash the Chaos”

Why I like it: Wow, very very very nice! Just when you think Axe is starting to become tiresomely formulaic with its “hey nerd, wear this and super models will tear their clothes off for you” fantasy series, they come out with this. With a nice balance between the sexes (dare I say romantic?), but with all of the edge that is expected of the brand. The notion of launching his/hers product is not new, so I love the freshness of the “unless the chaos” core idea. I particularly like the print executions – they are lovely to look at, and they sell the product proposition very well and with originality. (I’m predicting some awards!) But as a special bonus, below is the TV spot, which ads an over-the-top visual drama that is really quite engaging. I have a ton of respect for the folks at BBH London, who keep churning out consistently great work, for completely different types of categories. I’ll raise a pint for you guys this weekend!

PS – Who can tell me where this was shot? I’m guessing Montevideo or BA. Anyone?

Ad of the Day – December 8 (London)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB UK
  • Location: London, UK
  • Client: Harvey Nichols (department store)
  • Name: “Walk of shame”
  • Why I like it: I had to laugh when the background song “Morning has Broken” came in..just right! They had my attention: great casting, great real-life situation (who hasn’t been there?)…and then the payoff was very credible and definitely memorable. A buzz-worthy Christmas ad that avoids the common sin of being overly sweet and sentimental. I would have loved to have been present at the initial creative presentation for this one! Inspired, edgy work from DDB in London. Nicely done!

Ad of the Day – November 9 (London)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: BBH UK
  • Location: London, UK
  • Client: Barnardo’s (a UK children’s aid organization)
  • Name: “Life Story”
  • Why I like it: Wow. Just…wow. This is virtuoso work, even by the incredibly high standards of BBH (boy, are these guys good!) Mind you, normally I think that “public service” campaigns are almost like cheating, because who isn’t going to be touched by people in need. It’s like an easy ticket to emotional impact, at best, and at worst it can overstep into being manipulative. But I thought this ad was just fabulous, and a very instructive example of a great insight (perhaps “focus on the positive outcome without ignoring the severity of the issue”?), improved into a great idea (“it doesn’t have to end like it began”), magnified 100-fold by a stunning execution (the seamless time regression) – for an overall very impactful and memorable message. Hats off, BBH! (and all this considering I didn’t understand some parts of the dialogue because of his accent!)

Ad of the Day – Oct 14 (London)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Grey London
  • Location: London, UK
  • Client: Sony
  • Name: “Two Worlds”
  • Why I like it: This ad is highly visual, with big-time special effects and a version in 3D (for 3D flat screen tvs). It looks really cool, and the acting of the guy/girl is compelling. But interestingly, what really gripped me from the very start was the words, and the narrator. I admit I didn’t totally get it, but this ad had all of my attention right away, and didn’t let go until the end. (This would have been a perfect example to feature in my post about copywriting and the power of words! I learned that this is an original poem by Leonard Cohen, and it is narrated by him as well.) It all could have veered into self-indulgence, but the fact that it’s for Sony 3D ties it all into a credible and compelling package, punctuated by the tagline “Don’t just watch. Feel”. This should be a mantra for all advertising! A really nice way to close the week, thanks to our friends at Grey London.
via @copyranter

Ad of the Day – August 29 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB
  • Location: London, UK
  • Client: VW Cabriolet
  • Name: “Roof”
  • Why I like it: This is an interesting one: I personally love it because the appeal to nostalgia, well executed, is very powerful. And this one is very well executed! From the music, to the grainy footage, to the sense of happy, unbridled childhood joy and freedom – this is all stuff that resonates strongly with people. It’s almost as if it were playing memories (that you probably never had, but it feels as if you did). Now the big IF here…is that I think to feel this type of nostalgia, you have to be at least a little bit “old”. I’d say my age (39) or probably a bit older. Yet, I would have guessed the target audience for this car to be in the 20s. So I’m left a little puzzled. Guess we’ll have to wait and see how sales go. But as an ad, I definitely felt this was worth sharing as an “Ad of the Day”.