Ad of the Day: January 30 (London)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: N/A (Produced by Unit9)
  • Location: London
  • Client: Casio G-Shock
  • Name: Five Minutes
  • Category: Interactive Film
  • Why I like it: Is it advertising? Well let’s see: There is a story being told. There are multiple elements which grab your interest and keep you engaged. The product/ brand plays a central role in the action. It leaves you with a good feeling for the brand, and a sense that your time and attention were not wasted. Sure sounds like advertising to me, and of the good kind! The fact that the experience feels like a cross between a video game and a movie is just proof that innovation is the lifeblood our industry, and we have more outlets than ever to reach consumers with great ideas that sell.