Ad of the Day: December 15 (Hamburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt
  • Location: Hamburg
  • Client: Vodafone
  • Name: Bucket List (“what would you do if you could do anything?”)
  • Category: Film
  • Why I like it: Ah, the bucket list. It sounds so incredibly generic, and yet this film works so well. What sets it off on solid ground is the “show me don’t tell me” rule. We see the multiple benefits in action: some subtle, some overt, but all very real and within an engaging flow that keeps your attention. With a few notable exceptions, showing (in an interesting way) always works better than telling. And then comes the magic…those touches that set this ad apart. From the music, to the editing, to the wonderful casting and acting (the bulbous nose on the grandpa – wow!): these are all the elements that will never show up in a storyboard or an animatic, but can be brought to life through trust, courage and talent during the production process. A lovely little film from Germany to start the week.