Your daily dose of advertising awesomeness from around the world!
Today’s pick:
- Why I like it: I beg of you, try to see this ad in full screen mode/hi-res, and with headphones on, or the sound turned up (a big proper screen would be even better…) I’m a little in awe of how classy this ad is. It’s not a word I normally associate with advertising, but this one just oozes sophistication and a certain self-assured elegance. From the sleek color palette of dark blues and grays, contrasted by the angular white lines and bold red tail lights of the car; to the radio crackling in Swedish; to the lofty sounding copy which, far from being frivolous, later ties to a functional benefit; to the beautiful way the camera captures the motion and fluid power of the ocean, to the out-of-this-world sound design (music yes…but seldom is sound so captivating); to the courage to leave the car behind and not come back to it; to the serenity of our protagonist as she finds the perfect wave; to the sudden cut to black for maximum effect and attention on the tagline…and more. I loved every second of this ad…delectable stuff from Volvo!
adboardingpass 