Ad of the Day – April 14 (Sao Paulo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: ALMAP BBDO
  • Location: Sao Paulo
  • Client: VW
  • Name: Kombi Last Wishes
  • Category: Film
  • Why I like it: A wonderful, wonderful short film commemorating a momentous event in automotive history…the manufacture of the very last VW “Kombi”. For a vehicle nearly as ubiquitous and culturally relevant as its beetle-shaped cousin…how do you mark such an event, and hit the right tone? This film is how. We’re shown a wonderful retrospective on the history and some of the very real lives this van touched along the way. But what really sets the film apart is that it manages to be imbued with the personality of the van, in a way that I wouldn’t have thought possible. It personalizes the vehicle and fills the film with cheery, forward-looking optimism. The end is both respectful of the past, pragmatic about the present, and doggedly optimistic about the future. The last line is…sublime. Hats off to my friends at ALMAP BBDO for living up to the legend of the Kombi!