Ad of the Day – January 29 (Toronto)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Red Urban
  • Location: Toronto
  • Client: VW Jetta
  • Name: “Butcher”
  • Category: Film

Why I like it: I promise not to make this an “all VW, all the time” blog entry…but damn if they don’t keep making great, simple ads. How do you talk about price/value in a manner that is visually arresting, different, interesting, and (above all) without cheapening the product? Well, this ad is one example. The first challenges above (arresting, different, etc.) they totally nailed through the super-simple idea and a fantastic, no-compromise execution (they actually had to construct a set where they could hang real Jettas…it’s not CGI!) But the part about “value vs. low cost” is interesting, because it’s so fraught with danger. By going waaaay over the line into the realm of the ridiculous (a car being bought like a cut of meat), they actually get the value point across with crisp clarity…without compromising the integrity of the real car. A very fine line, but artfully managed here. Great work coming at us from Toronto.