Ad of the Day – August 29 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB
  • Location: London, UK
  • Client: VW Cabriolet
  • Name: “Roof”
  • Why I like it: This is an interesting one: I personally love it because the appeal to nostalgia, well executed, is very powerful. And this one is very well executed! From the music, to the grainy footage, to the sense of happy, unbridled childhood joy and freedom – this is all stuff that resonates strongly with people. It’s almost as if it were playing memories (that you probably never had, but it feels as if you did). Now the big IF here…is that I think to feel this type of nostalgia, you have to be at least a little bit “old”. I’d say my age (39) or probably a bit older. Yet, I would have guessed the target audience for this car to be in the 20s. So I’m left a little puzzled. Guess we’ll have to wait and see how sales go. But as an ad, I definitely felt this was worth sharing as an “Ad of the Day”.