Ad of the Day – May 29 (Buenos Aires)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: DDB
  • Location: Buenos Aires
  • Client: VW
  • Name: Park Assist
  • Category: Print
  • Why I like it: A couple of days ago I wrote about this two-tiered approach to print advertising, and here’s another nice example. You hook them with a wonderful visual, but you don’t give it all away. You make the reader work for it…and then you deliver the goods, with clarity and simplicity. It’s a risky approach, and it needs to be executed flawlessly: The hook must really hook, and the payoff has to reward the extra effort. This campaign from Argentina brought a smile to my face. The visual is familiar and yet very interesting in its use of detail, color and shape. And the payoff? I admit to some doubts about the logic behind it…but it closes the loop well enough, (and with admirable restraint and simplicity – being classy counts!). Congrats to the crew at DDB Argentina for pulling this one-off.