Ad of the Day – May 5 (Melbourne)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: Whybin\TBWA
  • Location: Melbourne
  • Client: Nissan GT-R
  • Name: Quick
  • Category: Print
  • Why I like it: A huge challenge in advertising is figuring out what is the one thing you want to say. The more specific, singular and precise, the better. And then comes creativity…the “how” you’re going to say it which grabs your attention, speaks with clarity, and imprints upon your mind that key nugget. In this case Nissan wanted to communicate just how quick its car goes from 0 to 100. And they did this with impactful simplicity…by eschewing all the tropes of car advertising and opting instead for a visualization that even a child could understand. Wonderful stuff.