Ad of the Day: November 7 (London)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Honda Civic type R
  • Name: A double sided story
  • Category: Web Film
  • Why I like it: There’s cool, and then there’s advertising cool, and this one is definitely the latter. It’s cool with a purpose. Branded, purposeful cool. So you need to introduce an “evil twin” variant of a popular family car? You want to communicate this duality in a way that catches the attention and gets talked about? Heck, you even would like for people to remember the letter “R” if possible? Well, here you have it. A nice story, shot expertly two times over, delivered through an innovative, blow-your-mind, forced-engagement use of the media channel. A wonderful combination of strategy, creative idea, execution, and media delivery – the likes one rarely sees. More of this, please!

 

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Ad of the Day – September 5 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Arla (milk)
  • Name: Let in the Goodness
  • Category: Film
  • Why I like it: What a lovely ad, there’s so much to feast on during these 60 seconds! Close your eyes and listen to the copy…it’s fantastically written with the right mixture of flair, humor, call to action, storytelling and brand. Let your ears feast on the delivery of the narrator, every single word is doted on, every sentiment conveyed. Now watch it again, and see how wonderful the images are. Dramatic, artistic, and also fresh, real, perfect in tone and manner, in synch with the narration and yet adding whole extra layers. And the role of the brand? Absolutely central in every way, without ever intruding or detracting. (Notice too that the ad is clearly from Arla…but about the viewer – a key distinction.) This is a one minute masterclass in manifesto-style advertising.

Ad of the Day – April 8 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak butter
  • Name: Adventure Awaits
  • Category: Film
  • Why I like it: Lurpak and W+K have been doing amazing, imaginative, category re-defining work for a few years now (click here and here to see previous efforts featured on Ad of the Day) So what to add…other than my appreciation that they continue to raise the bar, pushing beyond convention to produce work that is half advertising, half film, half entertainment and all brilliance. If you’re a food lover, or someone who loves to cook…would this stand out during a commercial break? You bet it would. It’s an example of a fairly commoditized product completely elevated by the way it reaches you via communications. It doesn’t always work this way, but when it does, it works wonderfully well. More of this, please!

 

Ad of the Day – April 12 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak Butter
  • Name: “The Cook”
  • Category: Film

Why I like it: A couple of years ago a colleague of mine got a job at W+K London. He told me he was going to work on the Lurpak butter account (a brand I’d never heard of), and I thought to myself “wow, W+K that’s pretty awesome, but…butter? Sounds boring, I mean, butter? What can you do with that? Why would Wieden even have that account? I wonder if he’ll enjoy himself…” Stupid me! Since then, he’s been involved in some of the most visually appetizing and scrumptious work around. The campaign, which has been featured here before, is lyrical, almost romantic in the depiction of food preparation. A bowl of pasta becomes something epic, a feat that must be accompanied with classical music and rich, textured copy! Fantastic. They don’t sell Lurpak butter in my country, but if they did, I would buy it! The lesson here is not (only) about brilliant execution, or about letting talented people do their work and getting out of the way. The lesson is here is that the are no boring brands…only boring professionals. Yes, I mean you, brand manager, account executive, IMC director, art director, planner, whatever. If your work is not creative – dare to change it. Just…change it. Aim high. Find the angle. Execute the hell out of it. Aspire to be different. If it worked for butter, it can work for your brand.

Ad of the Day – July 3 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak (spreadable butter subsitute)
  • Name: “Rainbow”

Why I like it: “Healthy doesn’t have to be humdrum”, says the VO in this ad for a butter substitute. You know what else doesn’t have to be humdrum? Creativity for motor oil…or enterprise computing software…or diapers…or talcum podwder…or shampoo…or salt…or nail clippers…or garden hoses. My point is – most people would like to be involved with a beer account, or a soft-drink, or luxury brand because they think these are among those “creatively fertile” categories. Fair enough. But the lesson to learn is that creativity can be unearthed anywhere, in anything. In fact, it’s our duty to push for it and seek it out, against all obstacles, no matter what business you’re on. Others have done it, why not you, working away quietly on your retail automotive account? Or your tax preparation account? I have a friend that went to work on the Lurpak business and I thought to myself “meh…”. Shows how little I know. What color, drama, pacing, editing, and immersive universe this little ad weaves. Fantastic ambition for a little product…brought to life on your TV set. Cheers to the folks at W+K London!

PS-  Winner of a Bronze lion at Cannes.