Ad of the Day – November 13 (Peterborough, Canada)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BrandHealth Communications
  • Location: Peterborough, Canada
  • Client: World Championship Martial Arts (martial arts school)
  • Name: I woke up
  • Category: Film
  • Why I like it: A small town, a small independent agency, a small local advertiser, a small media buy,  most likely a small production budget. Normally this is not the source of creativity with an national…much less international appeal. But inspiration and talent can and do strike anywhere at all. Think about it – a local martial arts school wants to recruit new students. From that…to this. What is in between is a wonderful insight, a smart strategy, a charming creative idea, pitch perfect execution, and lots of trust and courage along the way. Fantastic work, and an inspiration for all: every single brief is an opportunity to make something great happen.