Name: “Protect yourself from the ups and downs of farming”
Why I like it: Talk about a vast chasm between the what went into the brief (agribusiness!), and what went out! This is proof that creativity, (and even beauty!) can be found in all categories, in all brands, in all products. And you can tell this is real because, who is going to bother doing a scam ad about this? Delightfully art directed, well written, and suitably elegant for a corporate ad; this is just an inspired effort by the Brisbane Y&R office. Well done, mates!
So much heartache of late…but hey the advertising here is great!
Argentina is not a large country in terms of population, and its local advertising market is quite minuscule in terms of billings.
But this country; long known for soccer, tango and a perennial state economic crisis; has scratched and clawed its way to a seat at the small VIP table of worldwide creativity, alongside other “big fish” like the US, the UK and Brazil.
This has been going on for decades and has really taken hold in the last 10 or so years. Take for example two nuggets from 2011:
At Cannes 2011 in the “film” category, Argentina placed 2nd worldwide in the awards ranking, behind the juggernaut US, but ahead of Brazil (who placed third with almost 20 times the number of entries), and the UK.
The AdAge 2011 International Agency of the Year award went to Del Campo Nazca Saatchi & Saatchi. This is the second consecutive year this award is taken by an Argentine shop, as last year the winner was Santo. Continue reading →